YouTube TV Adds ESPN And NBC Sports As Ad Dollars Follow The Audience

YouTube TV expands its live sports lineup with ESPN Unlimited and a new NBCUniversal carriage deal. Marketers need to follow the audience where they're going.
The New York Times

YouTube TV launching lower-cost sports-only package of channels

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...
CNBC

TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...
Fox News

YouTube TV is about to change the way we watch live sports

In one of the few recent developments aimed at benefiting sports fans, YouTube TV launched a new customizable multiview feature on Tuesday. Subscribers can now watch up to four channels on one screen.
The New York Times

Can YouTube Handle Live Sports? The N.F.L. Is the Ultimate Test.

YouTube’s live broadcast on Friday night of the Kansas City Chiefs and Los Angeles Chargers game is set to be a major test of the platform’s programming ambitions. YouTube’s live broadcast on Friday ...
9to5google

YouTube TV also getting video player redesign with side-by-side sports scores

Like the main service, YouTube TV is also rolling out a redesign of its video player on televisions to offer live scores and other sports information. YouTube TV on televisions will let you shrink the ...