Without defined goals and measurable outcomes, activity can become scattered. A structured plan connects strategy to ...

Follow a clear order: look at the market, know your audience, set goals, pick channels, sort out the money, make a plan, and ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Stop wasting your time and money — this is the foundation of a marketing strategy that leads to sales and brand loyalty. In the new book, “Market Your Business – Your DIY Guide to Marketing,” Jeanette ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...