Editor’s Note: Previously, this series on scholarly publishing has offered advice on approaching an editor, getting a book contract, and responding to negative peer reviews. Promotion is a crucial ...

I am an executive coach with a global clientele, and most of my clients are entrepreneurs. Every single one of them wants to write a book. Perhaps, you have the itch also. Maybe one day, you were ...

There are an infinite number of ways for authors to promote their books. Since most authors cannot afford a full page ad in the New York Times Book Review it is imperative to make dollars stretch as ...