Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. Advertisers now have a quick and easy way to identify areas for improvement before ...

What happens if you apply all of Google’s PPC recommendations? Here's what I found out when a client asked to get his Google Ads optimization score to 100%. It isn’t unusual for companies to offer ...

Approving or declining a Google recommendation like changing a bidding type can influence a brand’s optimization score (OptiScore) when running search campaigns. Applying 10 recommendations increases ...

The Google Shopping landscape is full of poorly executed ads. In fact, I've observed that 9 out of 10 setups fail to produce optimal results. Feed optimization in Google Shopping is essential. It is ...