Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...
ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...
Nutrition labels have the best of intentions—to keep us healthy—but they sure don’t have the clearest of formats. Four in 10 North Americans admit to no better than a “partial” understanding of them, ...
It all started with a classic box of holiday chocolates. You know the kind: a molded plastic tray filled with chocolates of different shapes and designs. What’s the first thing you do when the box ...