Without a set definition "advertisers are deciding whose budget this is to come out of, there's oftentimes a tug of war, or it gets orphaned," said Oxford Road CEO Dan Granger. By Caitlin Huston ...

Hello, hello. Welcome back to Soundbite. Today, we’ll dive into the conversation rankling the podcast industry — in a world where YouTube is seemingly the dominant platform, and Spotify is moving into ...

There are two questions holding back the growth of podcasts. One is how to define them. Another is how to measure them, judging by “What is a Podcast?”, a study by Oxford Road conducted by Edison ...

Consumers are confused over just what a podcast is, judging by a new study from Oxford Road and Edison Research. The study notes that “the question of what qualifies as a podcast has become harder to ...

SAG-AFTRA has been making more moves in the podcast space as video podcasts gain momentum on streamers and more. Recently, The Pete Davidson Show, the first original podcast launched by Netflix, made ...

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“In the past, podcast deals essentially revolved around controlling who could sell ads on shows. Lately, that’s been rapidly changing. If a ‘podcast’ shows up on Netflix, or stages a live event or ...