See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Size will matter more for Americans in the coming months as rising ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

Consumer staples and consumer discretionary have one thing in common: they affect consumers. In falling stock markets and weak economic climates, the term "consumer staples" became more familiar in ...

US alcohol has been removed from sale in the Canadian province of British Columbia. lenic/Shutterstock As politicians around the world scramble to respond to US “liberation day” tariffs, consumers ...