Despite some concerns about the economy and the lack cyclical events, prognosticators are forecasting ad spending to increase in 2023. With strong growth from retail media and connected TV.

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 18 min 9 sec ago By Tim Nudd - 1 hour 33 min ago By Tim Nudd - 3 hours 6 min ago By Brandon Doerrer - 3 hours 36 min ago By Jack ...

NEW YORK - AUGUST 2: A Gillette advertisement featuring English soccer star David Beckham hangs in Times Square August 2, 2004 in New York City. (Photo by Stephen Chernin/Getty Images) The stock ...

Hampered by a weaker fourth quarter, podcast ad revenue reached $1.8 billion in the U.S. during 2022, falling short of IAB's forecasts of $2.1 billion for the year. By J. Clara Chan Digital Media ...

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NEW YORK—After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022 according to the newly released “IAB Internet Advertising Revenue ...

NEW YORK—As more ad dollars shift to streaming and connected TV, a new study from DoubleVerify is also reporting alarming increases in CTV ad fraud, with a 69% increase in bot fraud during 2022. The ...

CNN’s ad revenue fell nearly 40% year over year during Chris Licht’s tenure as CEO of the cable news network, which came to an abrupt end Wednesday. For the first four months of 2022 — immediately ...

The Target Black Friday 2022 ad is out and, as expected, features a number of consoles and deals on games. The official website posted the items people can expect to see in-store and online. It also ...